Toke Makinwa is not just an entrepreneur, but is also an author, actress, social media influencer, and media personality, with over 5 million followers combined. Before getting into the entertainment industry, Toke worked in the banking industry for 2 years, however, she quickly realized this was not for her. Feeling unfulfilled and in search of a purpose, Toke took a leap of faith and auditioned for a radio job in 2010. After getting her first big break as a radio presenter, Television followed, and then her YouTube channel after that. From starting her YouTube Channel, “Toke Moments,” Toke has now built a lifestyle brand and launched 2 businesses, all within the past 10 years.
Toke currently runs 3 businesses – Toke Makinwa Luxury, a notable leather company that produces accessories, Toke Makinwa Beauty, a beauty brand, and lastly, Toke Makinwa Brand, which is a lifestyle brand. Toke lives and works in Lagos, Nigeria, and has become a sort of idol for women in Nigeria. When asked about her motivation to start her own business, Toke shares:
By diversifying her brand and growing into much more than just a media personality, Toke wants to empower other women to be a better version of themselves and celebrate the different standards of beauty out there. As Toke says,
This is why the Toke Makinwa Foundation recently launched a support group, “Caleb and Rose,” to create platforms that support entrepreneurs and provide vocational training in the creative space for young individuals with dreams of becoming fashion entrepreneurs. They are also helping others, through education grants, to get an education or further their studies in Nigeria.
Throughout this year, Toke plans to expand her brands, TM Luxury and TM Beauty brands. In fact, globalization of the TM Brand is one of her main objectives, along with more pan African collaborations, more movies, and another book.
Having built 3 businesses from what at one point only seemed like a dream, Toke has learned the importance of maintaining a good mindset and learning from your mistakes. For those who are trying to start their own business, Toke encourages you to keep moving forward, despite the fears you may have.
To learn more about Toke Makinwa and her different businesses, follow her on Instagram here.