How to Make Customers Notice, Want, and Buy Your Product.

What do infrared thermometers, pocket microscopes, and selfie ring lights have in common? If you’re a shopper, probably nothing. But if you sell products for shoppers to buy online, then there is a ton to learn from these products. First, imagine that you’re shopping for a product like an infrared...

How To Design A Product To Sell Online (Amazon FBA)

Have you ever bought an item off of Amazon.com that looked great online, but then when you use it, you think, “Why isn’t this better?” You probably think that more than you realize.  In 2015, Apple revealed their now infamous computer mouse, the Magic Mouse 2. It seemed like an...