In a world of many niches, Brandon Henry has taken a different approach. His peers often call him a Jack of all trades, but Brandon would refer to himself as an “Extreme Generalist,” master of nothing other than his time.
From an early age, Brandon knew time was the most important factor when it came to business and beyond. He spent many years trying to understand it, expanding his pool of knowledge on the subject, so when the time came, he would be ready to mobilize his skills. That chance has luckily come more than once – from age 15 until today, 21 years – Brandon has had 10 self-proclaimed “failed businesses”, resulting in 3 wildly successful versions of those failures.
Currently, Brandon manages those 3 businesses and centers them around his “Busyworkin” brand, which works to assist in the scaling of businesses that belong to his clients, by licensing his accrued intellectual property and procedures.
Brandon’s motivation to chase the entrepreneurial dream was plain and simple: a desire to be unlike anyone else, and passion for creating a legacy based on that desire.
It’s in this true-to-self nature that Brandon finds his most powerful mindset, which he outlines as one of the most important aspects of starting and running your own business. In the business industry and beyond, knowing yourself is a vital part in working towards success.
As Brandon learned these lessons, he realized that he had the power and means to change the world around him…to change it for the good of others, as well as himself. While it may seem simple when stated so “matter of fact,” Brandon acknowledges that nothing is as easy as it seems, and these lessons are part of one’s personal journey. Regardless of this fact, Brandon encourages those looking to start their own business to keep going and moving forward, using the metaphor of climbing a mountain to illustrate the journey to the top.
In 2021 Brandon is orchestrating the automation of services he continues to offer, which will amplify the accessibility of his team to new clients and projects. Brandon emphasizes the importance of maintaining the work and family-life balance during extreme business growth. He tells us “I never thought having kids would change who I am, or at least, I had hoped it wouldn’t, but I’ve created a personal brand that allows for me to pivot when necessary and still feel like I’m in control of it all…I worked hard to be able to enjoy the little things.” Brandon mentioned how much he loves being a dad and that business has never been better, which can remind us that finding balance should always be part of the ultimate goal.